Understanding New Data Driven HR Strategies Views Theoretical Underpinnings The theoretical underpinnings provide a platform for human resource professionals to envision, design, and implement data-driven initiatives. By combining these models, a thorough understanding of how data analytics may be aligned with HRM objectives is established, ensuring the ethical, efficient, and strategic use of data for human capital management inside organizations. Resource-based View (RBV) The organization places a strong emphasis on the resource-based view (RBV), which holds that a company's long-term competitive advantage stems from its unique resources and capabilities. When applied to data-driven HR initiatives, RBV is compatible with the premise that human capital, as a valued resource, significantly adds to an organization's competitive advantage ( Otubanjo, 2010 ). Human resource departments may use data analytics to discover, grow, and maximize this priceless asset. HR analytics, for ...